Best Google Analytics Alternatives

May 20, 2022 | Marketing Software | 0 comments

As a business owner, you realize the significance of understanding your website traffic and how it affects your bottom line.

Google Analytics is a dynamic, free analytics tool that can give you a wealth of information about your website analytics. It can tell you where your visitors are coming from, how they found your site, the pages they check, and the time they invest in your site. This information can help you improve your website and track its success.

Google Analytics is a sought-after web analytics platform amongst many. However, some businesses find that Google Analytics doesn’t meet all their need. The cross-domain tracking errors, a slow bounce rate, and the lack of E-commerce tracking are some of the main reasons businesses look for alternatives to Google Analytics. In addition, the coming transition from Universal Analytics to Google Analytics 4 leaves many fearful of the data they will lose as well as the metrics going away that they could obtain from other platforms.

man working with analytics program

Amazing Business Tools has dug up some great Google Analytics alternatives. So, if you’re looking to let go of Google Analytics, here are some excellent options to consider. Each of these platforms has some strengths and pitfalls, so be sure to choose the one that best meets your needs.

Top Picks

Product Product Features Price
Best for Marketing and Sales-Centered Businesses


  • Offers a free version for small businesses
  • Easy to extract product usage data
  • Growth plans start from $25/month
  • Focuses on user-behavior analytics
  • Offers personalization
  • Easy to use interface
  • Apple iOS and Android apps are available
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Best for Self-Hosting Companies


  • Free version for self-hosting
  • Easy to install
  • Cloud Plan starts at $29/month
  • Protects sensitive customer data
  • Offers audio and video analytics
  • Apple iOS and Android apps are available
View Full Pricing
Best for Customer-Centric Businesses

Adobe Analytics

Adobe Analytics
  • No free version is available
  • Web analytics, marketing analytics, and predictive analytics tool
  • Customized pricing
  • Built-in tag management system
  • User-friendly interface
  • No mobile application
View Full Pricing
Best for Freelancers, Bloggers, and Small Agencies


  • No free version is available
  • Focuses on data analytics
  • Pricing starts from $9/month
  • High data security
  • Lightweight script
  • No mobile application
View Full Pricing
Best for Government, Healthcare, and Finance Sectors

Piwik PRO Analytics Suite

Piwik PRO Analytics Suite
  • Free version for startups and freelancers
  • Easy user interaction tracking
  • Customized pricing
  • Streamline customer’s journey
  • High data security
  • No mobile application
View Full Pricing
Best for Businesses in the Service Industry


  • A free version is available for small companies
  • Easy to navigate interface
  • Pricing starts from $349/month
  • Offers Real-Time notifications
  • Focuses on customer behavior trends
  • Apple iOS and Android applications are available
View Full Pricing

Top 6 Google Analytics Alternatives for Your Business

The jinxed cross-domain tracking error has been the bane of Google Analytics users for years. This error occurs when a user visits multiple domains tracked by Google Analytics, and the tracking code doesn’t correctly follow the user across domains. It results in inaccurate data being reported in Google Analytics. Whether you’re tracking ecommerce systems or lead generation, this is a far from ideal scenario.


Of course, a business owner wouldn’t want to make decisions based on inaccurate data. Analytics tracking software is one of the most important tools for marketing, so this is where other, more reliable Google Analytics alternatives come in to provide more accurate data.

Here are the top six Google Analytics alternatives for your business.


Mixpanel is a popular alternative to Google Analytics that helps businesses build better products. The concept is simple: it is a user analytics service that allows you to monitor events through the use of a variety of different API or SDKs. The software analyzes user behavior based on the data collected and provides insights that help you improve your product.

Mixpanel also allows you to track conversions, funnels, and retention rates. It is a valuable tool for businesses that want to understand how their product is being used and how to improve it.

You may also utilize your behavioral analytics data to target users with specific types of messages and experiments to maximize engagement and adoption using Mixpanel.

Mixpanel has a plan for every product. Their three comprehensive packages are:

  1. Free
  2. Growth
  3. Enterprise

You can choose to add additional features to your package, and the pricing will be revised accordingly. The Growth package starts at $25/mo, whereas, for the Enterprise package, you will have to get in touch with sales since it has a custom pricing plan.

Unlike Google Analytics, Mixpanel is based on event tracking, giving you insight into the health of your user engagement. Below are a few features of Mixpanel that can assist you in your behavioral analysis:

Funnel Analysis

Conversions matter every step of the way. Mixpanel makes it easy to track every touchpoint in your user journey.

You can also see how users interact with each step of your funnel and identify where people drop off. This way, you can make changes to improve your conversion rate.

A/B Testing

Split testing, or A/B testing, is a method of experimentation where two versions of something are shown to users at random. The version that performs better is used going forward.

It could be anything from different headlines on a blog post to different call-to-action buttons on a landing page. Mixpanel makes it easy to set up and track your A/B tests so you can make data-driven decisions about your product.

Retention Analysis

The sustainable long-term growth of any business depends on its ability to keep its users coming back. Mixpanel’s retention report shows you how many of your users returned to your product after their first visit.

You can also see how long it takes for users to come back and which channels are most effective at bringing them back. This information is valuable for businesses that want to grow their user base and keep them engaged.

Group Analytics

Haven’t found what you’re looking for? Check out Mixpanel’s group analytics feature.

This feature allows you to segment your users into groups to see how different groups of people interact with your product.

For example, you could create a group of users who have made a purchase on your website and compare their behavior to a group of users who have not made a purchase. It is a valuable way to understand the behavior of your different types of users and how you can better serve them.

There are many other features that Mixpanel offers, such as push notifications, in-app messaging, and email campaigns. Visit their website to know more about these features and how they can help you grow your business.

Key Features
  • User Behavior Analytics
  • Funnel Analysis
  • Retention Analysis
  • Conversion Tracking
  • A/B Testing
  • Offers features that Google Analytics does not, such as user behavior analytics and A/B testing
  • Data is easy to understand and use
  • Offers personalization to the work area
  • Has a free plan for small businesses
  • An extensive user interface that might be confusing for some
  • Expensive for larger businesses
  • Missing support material

If you’re a small business owner who can’t seem to wrap your head around Google Analytics, Mixpanel is a great alternative. To check more details, visit their website now!


Formerly known as Piwik, Matomo is an open-source web analytics tool that you can host on your server.

It is a popular Google Analytics alternative since it offers features that GA does not, such as the ability to track file downloads and email link clicks. Matomo is an excellent solution for businesses that want more control over their data and don’t mind hosting it themselves.

Matomo offers two highly competitive hosting options for businesses to choose from.

On-Premise – It is a free, self-hosted package that gives businesses complete control over their data.

Cloud – It is a paid package that offers businesses the same features as the on-premise version but with the added ease of being hosted by Matomo.

Matomo has the highest ranking on its usability feature of all the analytics tools.

The analytics software has a plethora of features. To help you make your choice, here is a quick rundown of some significant features:

Media Analytics

Social media, infographics, podcasts, and videos are now being used to reach potential customers. With so many ways of reaching out, it is essential to know which one is working and which one isn’t.

It is where Matomo’s Media Analytics comes in. It helps you understand your customers’ reactions to your media to adjust your strategy accordingly. For example, you can see how long they watched a video, whether they skipped it, or if they stopped watching it.

Content Tracking

Unlike Google Analytics, Matomo offers a Content Tracking Feature to help businesses determine the performance of the content pieces on their website.

Some of the things that businesses can track are:

  1. The number of pageviews
  2. The average time spent on a page
  3. The bounce rate
  4. The number of social interactions

White Label Analytics

Matomo allows businesses to white-label their analytics platform. It is a great feature for businesses that want to brand their analytics platform and make it look like it is a part of their website. To do this, businesses can change the colors, logo, and URL of their Matomo platform.

Customers appreciate the extra effort businesses put into making their analytics platform look professional and branded.

Key Features
  • Real-Time Data Updates
  • Content Tracking
  • Goals and Conversions Tracking
  • Media Analytics
  • White Label Analytics
  • It is an open-source software that you can host on your server
  • The free trial of Cloud hosting is 14 days
  • Offers A/B Testing, Heatmaps, and Form Analytics features
  • Provides a wide range of plugins to customize your experience
  • People find it easy to install (if you’re using the On-Premise hosting)
  • GDPR compliance takes care of sensitive customer data
  • Some people find the interface to be cluttered
  • Charts and graphs can be hard to read
  • Data can be slow to load

Before you make your final call, start your free trial now! Head to Matomo and see if it is the right analytics tool for your business.

Adobe Analytics

Adobe Analytics is a constituent of the Adobe Experience Cloud. This collection of solutions allows marketers to use detailed segmentation and real-time analytics across many marketing channels.

It is now possible to use advanced features like Analysis Workspace, Report Builder, Reports & Analytics, and Ad Hoc Analysis in Adobe Analytics.

There are three packages available: Select, Prime, and Ultimate. You can try a demo of each to better understand which features you need for your business.

Adobe Analytics has a wide range of features, making it an excellent option for businesses that want more than just web analytics.

For a good reason, Adobe Analytics is considered one of the best Google Analytics alternatives. It offers a wide array of features like:

Multichannel Data Collection

Today, a customer interacts with a business using multiple channels, including web, mobile, social media, brick-and-mortar stores, and call centers.

Adobe Analytics helps businesses collect data from all these channels and comprehensively view the customer journey. This cross-channel data helps companies understand how their marketing efforts are performing and where they need to improve.

Data Warehousing

Adobe Analytics can handle substantial volumes of data with ease. It has a robust data warehousing infrastructure that can scale to meet the needs of businesses of all sizes.

It is important because businesses need to be able to rely on their web analytics platform to provide accurate and up-to-date data, regardless of how much traffic their website receives.

Ad Hoc Analysis

Has report generation become a bottleneck in your organization? If so, Adobe Analytics can help.

Ad Hoc Analysis is a feature that allows users to quickly generate reports without relying on IT or other analysts. This self-service reporting tool gives users the flexibility to create the reports they need when they need them.

Real-Time Data Processing

The live stream feature in Adobe Analytics processes data in real-time. It allows businesses to see how their marketing efforts are performing as soon as a customer interacts with them.

It is valuable for businesses that need to quickly respond to changes in customer behavior. For example, if a business sees that its website traffic is suddenly dropping, it can promptly scrutinize and take action to correct the problem.

Key Features
  • Multichannel Data Collection
  • Offline Data Integration
  • Attribution Modeling
  • Real-Time Data Processing
  • Unified Customer Profiles
  • Cross-Device and Cross-Platform Tracking
  • Way more features and better insight than Google Analytics
  • Ideal for businesses that want a comprehensive view of their customer journey
  • Tag management is built into the platform
  • Has an easy-to-navigate interface
  • Requires weighty investment of time and resources to get up and running
  • The learning curve can be steep
  • Large enterprise businesses can expect to pay $100k+ per year (based on traffic)

If you wish to make the most of your analytics data, you must check out Adobe Analytics today!


Is it time to ditch Google Analytics and get hold of something more lightweight yet still practical?

Plausible might be the solution you’re looking for. It’s an open-source, privacy-friendly marketing analytics tool used by some of the known names on the internet, such as Seed Embassy, Dotplan, and Qonvoy.

Plausible is perfect for privacy-conscious businesses as it does not track or store any personally identifiable information. It offers a one-in-all package for small and medium-sized businesses.

Plausible pricing starts at $9/month, which gives you access to all of the features.

Can you fathom analytics without data? Plausible Analytics is data-focused with a simple, clean interface.

Plausible offers 100% data ownership. It means that you can export all your data at any time. 

It is an excellent choice for freelancers, bloggers, and startups. If you’re contemplating whether you should make the switch, here’s a brief explanation of some of its highlighted features:

Campaign Management

Do you want to see how your marketing campaigns are performing? Are you running multiple at a time for quicker results but can’t determine which one is working?

Plausible’s Campaign Management feature lets you see the performance of each of your campaigns side by side. You can also follow the conversion rate and see which one gives you a better ROI.

User Interaction Tracking

Plausible Analytics tracks user interactions on your website to understand what they’re doing and why they’re doing it. You can see what pages they’re visiting, how long they’re staying on each page, what links they’re clicking, etc.

Powered with this information, you can make strategic decisions to improve your website’s design and user experience.

Report Generation

An easy-to-use website sees a better conversion rate and more traffic. Plausible Analytics generates detailed reports of your website’s traffic.

The reports are readable and give you actionable insights that you can use to improve your website. You may be able to work on your weakest areas and see a significant change in traffic.

Key Features
  • Campaign Management
  • User Interaction Tracking
  • Report Generation
  • Conversion Tracking
  • Event Tracking
  • Users appreciate how lightweight the software is
  • The interface is clean, fast, and simple to use
  • You can get weekly or monthly reports directly in your inbox
  • Data ownership belongs to the user
  • The software is still in its initial stages and might lack some features
  • The customer support could be better

Try out Plausible today and see if its lightweight and easy-to-use interface is what you’re looking for in an analytics tool.

Piwik PRO Analytics Suite

Who doesn’t like a one-size-fits-all solution? Especially when it comes to website analytics.

Piwik PRO Suite is a cloud-based Google Analytics alternative with powerful data analysis capabilities designed to help you optimize your website and marketing efforts.

Piwik PRO Suite provides you with all the features and tools you need to get a complete picture of your website’s performance. This analytics tool offers the strictest security policies and is compliant with GDPR, CCPA, and other data privacy regulations.

You can streamline your customers’ journey using either the Core Plan or the Enterprise Plan.

Core Plan is a free-for-life plan that gives you access to all the essential features, including Tag Manager, Consent Manager, and Analytics.

On the other hand, the Enterprise Plan is a paid plan that comes with premium support and exclusive customization options.

LinkedIn, HP, and Accenture are some big names that use the Piwik PRO Suite.

Whether you are looking for mobile app analytics or website analytics, Piwik PRO Suite has got you covered. Some valuable features of Piwik PRO Suite are:

Goal Tracking

A well-performing and growing business sets goals. Goals help you focus your efforts on the right things and track your progress.

Piwik PRO Suite’s Goal Tracking feature lets you set goals for your website and mobile app and track your progress. The Goal Report gives you insights into your goal conversion rate, conversion funnel, etc.

Event Tracking

Event tracking is a must-have for websites and mobile apps alike. It lets you track user interactions and understand how they use your website or app.

Piwik Pro Suite’s Event Tracking feature lets you track events such as button clicks, link clicks, form submissions, and more. You can also track custom events to get even more insights into your users’ behavior. It could be anything from “Add to Cart” to “Download PDF.”


A heatmap is a graphical portrayal of data where the individual values contained in a matrix are represented as colors.

Piwik PRO Suite’s Heatmap feature lets you see which parts of your website or app are being used the most and which are being ignored. Crucial information, isn’t it?

Key Features
  • Goal Tracking
  • Event Tracking
  • Heatmaps
  • Campaign Management
  • User Interaction Tracking
  • It is a cloud-based software, so you don’t have to worry about data loss
  • The analytics software offers high data security
  • Piwik PRO Suite offers a free version for startups and freelancers
  • Limited features on the free version
  • Offers little integration with third-party tools

If you’re a freelancer and wish to try out an all-in-one analytics tool, Piwik PRO Suite is the way to go. Check their demo or free version to better understand the features.


Admit it. You’ve been using Google Analytics for years now, and you’re still not sure how to get the most out of it. Or, perhaps you’re just looking for a change. If that’s the case, Woopra might be the right Google Analytics alternative for you.

Woopra is a real-time customer analytics tool that helps businesses track, analyze, and engage their customers across all channels. The software gives you insights into your customers’ behavior, so you can make better decisions to improve your marketing and sales efforts.

Woopra offers four packages:

  1. Core – Free package with basic features
  2. Startup – Priced at $349/month and offers a 14-day free trial
  3. Pro – Most popular package, priced at $999/month. It has a 14-day free trial too
  4. Enterprise – You can contact the sales team for its custom pricing.

Before you invest your time trying one of the free trials, check out these basic details about some of its features:

Real-Time Notifications

Did you know that you can get real-time notifications whenever a goal is completed on Woopra?

Yes, you read that right. You don’t have to wait for a report to know if someone completed a goal. It’s an excellent feature for improving your customer service or troubleshooting any issues.

Trends Analytics

Success and revenue are interlinked. But how do you warrant that your business is growing?

The answer is Trends Analytics. It’s a powerful feature of Woopra that lets you see your customer’s behavior trends. You can utilize this information to make better decisions about your marketing and sales strategies.

This feature can easily track trends like customer churn, customer lifetime value, and more.

Behavioral Segmentation

Woopra allows you to segment your customers based on their behavior. You can segment them by the channels they use, the pages they visit, their actions, and more.

This way, you can target each segment with the right message at the right time. For example, you can send a follow-up email to someone who visited your pricing page but didn’t buy anything.

Funnel Reports

A funnel report is a powerful tool that helps you track the progress of your sales or marketing campaigns. It lets you track which stage of the funnel your users are in and identify any gridlocks.

Woopra’s funnel reports are interactive and easy to use. You can also share them with your team or clients with just a few clicks.

Key Features
  • Real-Time Notifications
  • Customer Profiles
  • Behavioral Segmentation
  • Customer Journey Analytics
  • Trends Analytics
  • Funnel Reports
  • Offers a free trial on its most running package
  • Prioritizes user experience
  • Has a highly navigable user interface
  • Reports can be hard to interpret
  • The software can be overwhelming for beginners

For a streamlined customer analytics tool, Woopra is an excellent choice. Try it now, and you’ll know what it can do for your business.

Wrapping It Up

So, there you have it. These are some of the best Google Analytics alternatives that you can use to track your website’s performance.

These Google Analytics alternatives provide a different set of features and pricing plans. So, take your time to decide which one is the best for you and your business.

You must consider certain factors before finalizing your choice. These factors include your budget, your business goals, and the features you’re looking for.

If you’re a small business owner, a startup package may be enough. But if you’re a large enterprise, you might need the features and scalability of an enterprise package.

Before you insert your digits to pay for a package of one of the Google Analytics alternatives, check out the free trials. These trials are there for a reason; they can help you decide if the software is a good fit for you.

Happy tracking!

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Amazing Business Tools provides an abundance of resources and reviews on tools for small business owners and entrepreneurs. The site offers a variety of articles, templates, and other helpful resources that can assist business owners in starting, running, and growing their businesses. We’re dedicated to helping you succeed. Learn more…

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